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The Business & Technology of Online Video
The only event in Europe to cover both technology solutions and business models for online video is happening this week in London. The Streaming Media Europe 2011 event kicked off on Monday, October...
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The Digital Spend Trend of Brands
Digital spending trends are always something those of us in the online video space are constantly keeping an eye on. What is the percentage globally, per region, print versus digital, emerging...
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Content Marketing is King for B2B
According to 400 marketing professionals content marketing is the preferred marketing method for B2B marketers (entrepreneur.com). This was based on a study by HiveFire that indicated traditional...
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To Plug or Unplug: The Internet TV Question
It seems only a few months can go by before there is enough buzz to generate another blog about the future of TV. That is, the plugged in, or traditional cable cord version of it. Usually there is...
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An Ode to the Power of Video
Image courtesy of resonancesocialmedia.com Recently I have been asked for several sources that document why video is such a good marketing tool, so I thought I would dedicate a blog to documenting...
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Gain Competitive Advantage with Online Video
Image courtesy of seoinhouse.com Regardless of whether your focus is B2C or B2B, online video is the marketing strategy to be thinking about for 2012. Not only does video increase conversion rates, it...
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Next destination for video? The sky is the limit!
Video has been exploding onto the online marketplace adding interest to editorial sections and intrigue to social media sites on the internet for some time. However, the use of video on various mobile...
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Smartphone Penetration Levels are Ripe for Mobile Advertising Opportunities
Mobile advertising makes up 20% of UK profit for M&C Saatchi (Source: TheDrum.com). Sales via mobile devices were the online hit of the biggest retail weekend in the U.S. which confirms an...
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The Oscars: If Movies Are Global, Shouldn’t Online Video Follow?
This weekend’s upcoming Oscars has the cinema and media industry abuzz with projections and expectations. After all, enjoying a good movie is a global past-time welcomed the world over. We should...
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Can Pay-TV & Internet TV Devices Co-Exist in a Digital World?
The pay-TV versus connected, smart or Internet TV question feels like an age-old debate for those of us that have been reading and writing about it over the past three years (or more) in the digital...
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